Glossaries

Links from other websites pointing to your site, important for SEO.

Image-based advertisements displayed on websites.

Using customer behavior data to personalize ads.

Unethical SEO tactics to manipulate search rankings.

Creating and publishing content to drive traffic and engagement.

The percentage of visitors who leave a website without interacting.

The extent to which consumers recognize a brand.

The value of a brand based on consumer perception.

A fictional representation of an ideal customer.

Generating excitement and word-of-mouth promotion.

Using data to measure and optimize marketing efforts.

Promoting products through online ads.

The use of online channels to promote products or services.

Visual-based advertisements appearing on websites.

A score predicting a website’s ability to rank on search engines.

Automated email campaigns sent over time.

Content that appears in more than one location, impacting SEO.

Personalized content that changes based on user behavior.

The time a user spends on a webpage before leaving.

A pricing strategy that changes based on demand and competition.

Paid advertisements on Facebook’s platform.

A strategy guiding potential customers through a buying process.

Offering basic services for free while charging for advanced features.

A short summary that appears at the top of search results.

Customer data collected directly by a company.

The percentage of users who complete a form on a website.

The speed at which a brand gains social media followers.

Limiting how often an ad is shown to a user.

SEO strategies specific to franchise businesses.

A streamlined online purchasing process.

Using hashtags to improve content discoverability on social media.

A strategy guiding potential customers through a buying process.

Targeting customers in a very specific geographical area.

Crafting attention-grabbing headlines to improve engagement.

An HTML tag that indicates language and regional targeting for SEO.

A combination of online and offline marketing strategies.

Search terms that indicate a strong likelihood of conversion.

Illegitimate SEO tactics where keywords are hidden in a webpage’s code.

Code snippets that provide metadata about a webpage.

A strategy that prioritizes real customer needs and emotions.

Optimizing JavaScript-heavy websites for better search engine indexing.

Industry-specific terms used in marketing.

Two businesses collaborating on a marketing campaign.

The SEO value passed from one webpage to another via backlinks.

Using catchy tunes or jingles in advertising.

Running ads targeting users based on their job titles.

Using JavaScript code to collect analytics data.

A landing page used to guide users to different parts of a website.

Delivering content exactly when the user needs it.

Aligning marketing efforts with the customer journey.

A standalone webpage designed for lead generation or conversions.

Attracting and converting prospects into potential customers.

The process of acquiring backlinks to improve SEO.

Optimizing a website to rank in local search results.

Longer, specific search phrases with lower competition.

A feature that helps advertisers find new audiences similar to their existing customers.

The estimated revenue a customer will generate over time.

Unethical SEO practice of creating a network of low-quality links.

Marketing strategies designed to retain customers.

Free content or offers used to attract and capture leads.

Optimizing content and structure within a website to improve search rankings.

Activities outside a website that impact search rankings (e.g., backlinks).

Visitors who arrive at a website through unpaid search results.

Traditional marketing techniques like cold emails and ads.

Creating a seamless customer experience across multiple channels.

The percentage of email recipients who open an email.

Users voluntarily signing up to receive marketing messages.

Monitoring and improving a brand’s online image.

Ads delivered via streaming platforms like Netflix and Hulu.

Semi-transparent ads appearing over content, often in videos.

A metric in Google Ads that influences ad placement and cost.

A prospect that meets criteria indicating they are likely to convert.

Using QR codes to engage customers and drive traffic.

Promoting a brand by answering questions on Quora.

Understanding the reason behind a user’s search query.

A fast and easy marketing strategy that yields immediate results.

A high-authority link from a trusted website.

Setting sales and marketing performance targets.

Creating content that directly answers user queries.

Using numerical data to analyze consumer behavior.

Improving website visibility in search engines.

Promoting brands on social media platforms.

The process of converting leads into customers.

Structured data that helps search engines understand content.

Using AI to analyze emotions in customer feedback.

The page displayed by search engines after a query.

Another term for A/B testing in marketing.

Product-based advertisements that appear in search engine results.

Using Snapchat for brand promotions.

Offering products/services through a recurring payment model.

Content created by customers and shared by brands.

Structuring URLs for better SEO.

Creating content designed to spread rapidly.

Optimizing content for voice-activated searches.

Hosting online seminars for brand promotion.

Ethical SEO practices that follow search engine guidelines.

Encouraging customers to share recommendations.

Using YouTube to promote a brand.

Search results that provide answers without needing a click.

Focusing on hyper-specific audience segments.